With 15 years of academic and research experience, Dr Poo is a passionate practitioner in the area of Data Science, Machine Learning and Artificial Intelligence. A graduate of Nagoya Institute of Technology (Japan), Dr. Poo holds a Doctorate degree (Ph.D.) in Computer Science, a Master of Information Technology (UKM), and a Bachelor of Science (UKM). He is currently working as Lead Data Scientist at BAT where he applies his combination of research and industrial experience in Big Data Analytics, Data Mining, Machine Learning and Artificial Intelligence to provide innovative solutions to drive revenue growth. Besides that Dr Poo provides consultancy on data strategy for companies in various sectors including finance. telecommunication and technology startups.